Japan Not Buying Kim Kardashian's Idea of her new shapewear brand Kimono

Why is Japan angry at Kim Kardashian West?

"My culture is not your underwear," that's what the Japanese are telling American TV personality Kim Kardashian West after she announced the launch of her new shapewear brand Kimono Intimates, in various skin tones, claiming that her product "celebrates and enhances the curves of women."

The hashtag #KimOhNo has gone viral on Twitter, with people slamming the celebrity for cultural appropriation by trademarking the word kimono for an underwear line, given that the word actually refers to a traditional Japanese garment which dates back to 15th century Japan.

See replies from some Japanese:

Kim Kardashian West is an American media personality, businesswoman, socialite, model and actress. West first gained media attention as a friend and stylist of Paris Hilton, but received wider notice after a 2003 sex tape with her former boyfriend Ray J was released in 2007.

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