Top 10 Best Serena Williams's Tennis Outfits Of All Time

The only thing that Serena Williams might excel at more than tennis: Picking memorable outfits. Since the 23-time Grand Slam winner earned her first major win at the 1999 U.S. Open in her buttercup yellow Puma dress and beaded ‘do, it was clear the now-GOAT was both a sport and style star.

1. 1992, at 11 Years Old

Top 10 Best Serena Williams's Tennis Outfits Of All Time

Williams's tennis career began at the age of four, after her family moved to Compton, California. There, she and her sister Venus Williams started getting coached by their father, Richard. This Nike ad from the '90s shows Williams was always interested in making a splash on the court.

2. Serena Williams' Latest On-Court Look Is All About The Cycling Shorts

Top 10 Best Serena Williams's Tennis Outfits Of All Time

Never one to disappoint with her directional outfits, the 23-time Grand Slam winner wore electric blue cycling shorts to Nike's Queen of the Future event in New York.

She teamed the cycling shorts with a tartan-patch windbreaker and a Nike Air logo top, as she took to the court for a doubles match with fellow tennis superstars Maria Sharapova, Naomi Osaka and Sloane Stephens to inspire a new generation of sportswomen.

3. Nike Outfit At Wimbledon

Nike Outfit At Wimbledon


4. 2004 U.S Open

2004 U.S Open

Taking inspiration from James Dean, Williams wore something rarely seen on the tennis courts: denim. While the choice was, uh, unorthodox, she reminded the world that she wasn't the first person to wear denim on game day—legendary player Andre Agassi, in fact, was the first. "This is a 'Rebel Without a Cause Line,' " Williams said. "There's no cause for me to be such a rebel that I'm being right now."

5. 2008 Wimbledon

2008 Wimbledon

Trenchcoats: Not just for detectives anymore. Wimbledon requires all outfits to be white, so it's no surprise Williams turned that concept on its head. To Williams, though, it just made sense, as she told the Los Angeles Times: "You know, I absolutely love trench coats. I live in Florida, where I probably have more coats than anybody. I just love coats. I'm always buying Burberry coats. I mean, I love coats. And I don't know why because I live in Florida. So it doesn't really add up."

6. 2014 U.S. Open

2014 U.S. Open

Williams loves a wild print, and nothing is as wild as this simple V-neck dress with a black-and-white leopard print. The leopard had an impact on Williams, too. ESPN's Pam Shriver told her, "By the way, the dress is phenomenal," and Williams responded with a growl. Animal prints have since remained a part of her game day rotation.

7. 2016 French Open

2016 French Open

This blue Nike design with cutouts is attention-grabbing, but the most important detail is in the shoes. The classic Nike swoosh featured a rose pattern, a reflection of Williams's love of the flower.

8. 2017 Australian Open

2017 Australian Open

To celebrate Martin Luther King, Jr. Day, Williams wore an all-black Nike design that had the word "equality" emblazoned on it. "With today being Martin Luther King Day, it’s important to spread the message of equality, which is something that he talked about a lot and he’s tried to spread a lot ... is equality in rights for everyone,” Williams said.

9. 2018 French Open

2018 French Open

Form met function on this Nike short-sleeve catsuit design that Williams emotionally shared was in honor of “all the moms out there that had a tough pregnancy.” It also had a practical purpose in working to decrease the risk of blood clots for the athlete, but the French Tennis Federation controversially decided after the tournament that such styles would not be permitted in future events.

10. 2019 Australian Open

2019 Australian Open

The best way to beat the Aussie heat? In a custom teal Nike spandex romper, of course, as the pro rocked in Melbourne. The one-piece design, which she paired with compression fishnet stockings (!), featured contrasting stripes and an open back.


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