There are fitness trainers on Instagram who have gained such an incredible number of followers they reach celebrity status, many of whom go on to become entrepreneurs developing their own brands and companies within the industry, not to mention the endorsements they achieve! Whether it be yoga, gym workouts, or a new anachronism which they’ve developed themselves (such as Kayla Insigne’s BBG – ‘bikini body guide’) it is where to turn to see what the latest trends are in the fitness world; the following are the top five most successful fitness trainers on Instagram.

1. Joe Wicks


Joe Wicks

Born: 21 September 1986

Joe Wicks, otherwise known as "The Body Coach", is a British fitness coach, TV presenter and author. His fitness method uses short intense High Intensity Interval Training (HIIT or, colloquially, 'HIT') workouts. Starting off by posting 15-second recipe videos on social media, Wicks grew his brand to become one of the most followed fitness accounts on Instagram.



His first published cookbook Lean in 15: 15-minute meals was a best-seller in 2015, having sold over 900,000 copies. He has created a "90 Day Plan" with workouts and meals with tailored portions to the individual. During the UK Coronavirus Pandemic lockdown in the United Kingdom he began "P.E With Joe" on YouTube to try and help children stay active, this Livestream had a wide impact and was viewed by over a million users worldwide. He is a Channel 4 television presenter with his own show The Body Coach.

2. Massy Arias


Born: 1990, Dominican Republic

Massy Arias is an Instagram Fitness sensation whose fan following of more than 2 million is constantly climbing up. Very vocal about how fitness changed her life for good and saved her from the brink of depression, Massy is creating a stir for all the right reasons. Originally from the Dominican Republic, this tattooed beauty has the body of a Goddess, which she admits to having built herself, literally from scratch. Massy’s Instagram feed reveals her taking up multiple roles of a fitness trainer, wellness coach, nutritionist, model, entrepreneur as well as loving and proud new mother. It records her journey upwards using fitness and weight training.


Massy is a serious inspiration for women around the world who are looking up to her as a role model in battling personal demons and emerging victorious. Her blog and Instagram feed tells that she hates sticking to a single style of training and includes a healthy mix of various techniques like resistance training, yoga, calisthenics, and sprinting. She has gradually build a stable client base who applaud her to infecting them with this never-give-up attitude that essentially changes their life philosophy.

3. Jeanette Jenkins




Jeanette Jenkins is the founder and president of the Hollywood Trainer fitness company. She studied human kinetics at NJCU. Jenkins is also the host of Lifetime Television's My Workout:Powered by Podfitness.com. She has appeared on Fear Factor, won $50,000 and the title of the first female winner of Fear Factor, and is one of 17 experts chosen for Nike Corp.'s Elite Athletes program. In addition she was the official spokesperson for The BET Foundation's A Healthy BET Campaign.


4. Jennifer Widerstrom


Born: 24 August 1982


Jennifer Widerstrom is an American fitness model and personal trainer. She appears as a trainer on the American version of the television series The Biggest Loser, replacing Jillian Michaels. She also appeared on American Gladiators, as the female gladiator Phoenix, in 2008 for its second season.

5. Shaun T. Fitness


Born: 2 May 1978


Shaun T. Fitness is an American fitness trainer. He is best known for his home fitness programs for adults and children which include T25, Insanity and Hip-Hop Abs.

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