The Top 10 Best American Makeup Artists Right Now

Following a makeup artist on Instagram is a great peek behind the curtain. You get new makeup tips and tricks, deets on products you absolutely have to try, and behind-the-scenes pics of your favorite celebrities.

Top 10 Best American Makeup Artists Right Now

1. Jackie Aina

Jackie Aina: Top 10 Best American Makeup Artists Right Now

Born: August 4, 1987
Years active: 2009–present
Genre: Fashion, beauty
Youtube channellilpumpkinpie05

Jackie Aina is a Nigerian-American beauty YouTuber. She advocates for visibility of people of color in the cosmetic industry. She has partnered with Anastasia Beverly Hills, e.l.f. Cosmetics, Too Faced, Sephora and Sigma Beauty. After studying medicine for two years in college, Aina joined the United States Army Reserve. While she was stationed in Hawaii, she found that she had a knack as a makeup artist and was hired by MAC Cosmetics. According to Entrepreneur, Aina "kept getting told at makeup counters that the trends she wanted to try wouldn't work for her complexion", and so she started creating videos "about the products and looks she loved that could work for anyone".

2. Nikkie de Jager

Nikkie de Jager

Born: March 2, 1994
Occupation: Beauty vlogger, makeup artist
Youtube Channel: NikkieTutorials
Years active: 2008–present

Nikkie de Jager, better known by her YouTube channel name NikkieTutorials, is a Dutch makeup artist and beauty vlogger. She gained online popularity in 2015 after her YouTube video "The Power of Makeup" became popular and inspired many other videos of people showing their faces with and without makeup. As of January 2020, her YouTube channel has 13 million subscribers and over 1.2 billion video views.

3. James Charles

James Charles

Born: May 23, 1999
Nationality: American
Occupation: YouTuber, makeup, artist, Internet celebrity
Years active: 2016–present
Youtube channelJames Charles
Net worth: US$12 million

Charles is most known for his YouTube channel focusing on makeup, which he launched on December 1, 2015. It currently has 18.4 million subscribers, making him the #1 most subscribed beauty guru. On May 6, 2019, his channel had 16.6 million subscribers, and on May 11, 2019, he became the first ever YouTube personality to lose over 1 million subscribers in 24 hours.

4. Tati Westbrook

Tati Westbrook

Born: February 14, 1982
Nationality: American
Occupation: Makeup artist, Internet celebrity, YouTuber
Years active: 2010–present
Youtube Channel: Tati

Westbrook, a former image consultant turned makeup artist, created her YouTube channel GlamLifeGuru, later renamed Tati, on November 7, 2010. When she started, she knew little about cameras and editing. "At first, when I sat down to edit, it would be a twelve hour process," Westbrook recalled in 2015. "Beauty tutorials still take a long time, but I've been able to get this down to three hours."

According to Newsweek she is "widely considered to be a progenitor of YouTube’s beauty scene" and "the mother of the YouTube beauty community". She reached the one-million subscriber milestone in early 2016. She primarily focuses on make-up and beauty reviews, tips, and tutorials. On October 25, 2019 she launched her own cosmetic line called Tati Beauty, with her first product being a textured neutrals eyeshadow palette.

5. Nikita Dragun

Nikita Dragun

Born: 31 January 1996, Belgium
Years active: 2014–present
Genre: Beauty, drama, vlog, makeup
YouTube ChannelNikita Dragun

Nikita Dragun is a Belgian-born American and Vietnamese YouTuber, make-up artist, and model.

Dragun joined YouTube in February 2013. She stated, “I started to get little brand deals around that time… That was also when I decided to start taking Instagram and YouTube seriously.” In 2015, by which time she was living in Los Angeles, she came out as transgender. As of April 2020, she has over 2.69 million subscribers on YouTube.

6. Manny MUA

Manny MUA

Born: April 4, 1991
Nationality: American
Occupation: YouTuber, Make-up artist, Beauty influencer
YouTube Channel: MannyMua733
Years active: 2014–present

Manuel Gutierrez known professionally as Manny MUA, is a make-up artist, YouTuber, and beauty blogger. He is the first male brand ambassador for the make-up brand Maybelline. He is the founder and owner of the cosmetics brand Lunar Beauty, and has a social media presence that includes 4 million subscribers on YouTube and over 4 million followers on Instagram.

Gutierrez first became interested in make-up after watching his mother do her make-up during his childhood. He later worked at Sephora and MAC. He began his YouTube channel in 2014. He regularly posts make-up tutorials, make-up first impressions, and beauty tips. He has collaborated with Makeup Geek on an eye-shadow palette, Ofra Cosmetics on lip products, and Jeffree Star Cosmetics on two highlighters and 2 lipsticks.

7. Huda Kattan

Huda Kattan

Born: October 2, 1983
Citizenship: Iraqi - American
Occupation: Makeup artist, beauty blogger, entrepreneur
Years active: 2010–present
Net worth: $610 million (2019)

Huda achieved popularity on Instagram, attaining more than 35 million followers as of 2019. Huda is ranked #1 on the "2017 Influencer Instagram Rich List", earning $18,000 for each post of sponsored content. Huda has been described as "a Kim Kardashian West of the beauty influencer economy", and was declared one of the "ten most powerful influencers in the world of beauty" by Forbes magazine. She was chosen as one of "The 25 Most Influential People on the Internet" by Time magazine in 2017.

8. Michelle Phan

Michelle Phan

Born: April 11, 1987
Nationality: American
Occupation: Entrepreneur, Influencer, YouTube video blogger, Beauty YouTuber
Years active: 2007–present
YouTube Channel: MichellePhan
Years active: 2006–present

Michelle Phan is an American makeup artist, entrepreneur, and voice actress who became notable as a YouTube personality. A pioneering Beauty YouTuber, Phan's YouTube channel has over 8.9 million subscribers, 1.1 billion lifetime views, and 385 uploaded videos. BuzzFeed featured two of Phan's "How To Get Lady Gaga's Eyes" makeup tutorials in 2009 and 2010, which helped them go viral and brought her over a million subscribers. In 2010, Lancôme made Phan their official video make-up artist after she featured some of their products in her videos, making her the company's first Vietnamese spokesperson.

9. Hrush Achemyan

Hrush Achemyan

Born: July 19, 1987
Nationality: Armenian American
Occupation: Make-up artist
Years active: 2006–present

She started her make-up stylist career in 2006, with forming the Le Rush company in California, in 2008, which is now Styled by Hrush. Achemyan has since gone on to style most of the Kardashians and Jenners, namely Kylie Jenner and Kim Kardashian. Her career has led to a make-up touring business, such as the Alter Ego Tour.

10. Bethany Mota

Bethany Mota

Born: November 7, 1995
Nationality: American
Occupation: YouTuber, Vlogger, Fashion Designer, Singer, Dancer
YouTube Channel: Macbarbie07
Years active: 2009–present

Bethany Noel Mota  is an American video blogger. Starting with her YouTube channel, Macbarbie07, created in 2009, she rose to fame for her haul videos, in which she shows her fashion and style purchases via the internet. She uploads videos of outfit ideas, makeup and hair tutorials, recipes, and do it yourself ideas. She has since expanded into her own fashion line at Aéropostale. She has gone on multiple tours, which she calls her "Motavatours" to meet and interact with fans. She also appeared on Season 19 of Dancing with the Stars.


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