According to CNN Business, consumers who tuned in to Apple's signature early September event hoping to hear tantalizing details about the forthcoming iPhone 12 were treated instead to an hour-long infomercial detailing the company's latest Apple Watch models and a refreshed line of mid-range and low-cost iPads.
Tuesday’s Apple “event” — a prerecorded video people agreed to watch on the Internet at the same time — was missing something big: new iPhones. Where were you, iPhone 12, if that’s even your real name?
The omission isn’t a surprise, but it’s still unusual. For a company that built its brand on innovation, Apple has become pretty predicable. Every fall it announces its latest iPhones. The company has announced new iPhones every September since 2012. The year prior, in 2011, the iPhone 4s was announced in October.
When is the iPhone 12 coming?
Analysts expect the new phones to be announced in October at the earliest. Apple confirmed that the iPhone would be late on an earnings call back in July, when Luca Maestri, the company’s chief financial officer, said iPhone supply was going to be available a few weeks later than usual.
According to the Washington Post, Apple is expected to release four new iPhone models, ranging in size from 5.4 to 6.7 inches. If they follow Apple’s most recent naming conventions — and the overused trend of slapping “Max” and “Pro” on the end of every product name — we could get an iPhone 12, iPhone 12 Max, iPhone 12 Pro, and iPhone 12 Pro Max. Minor upgrades could include tweaks to the exterior design and better cameras, including a depth-sensing back camera. As for design, the new iPad Air that Apple announced Tuesday has flat edges, which could be a sign of what’s to come on any new iPhones.
The iPhone 12 will reportedly drop the existing design for an all-new look, as well as add 5G connectivity across the range, Apple's highly-anticipated A14 Bionic processor and, for the Pro set specifically, LiDAR cameras. The 120Hz displays for the Pro models are in limbo based on leaks.
iPhone 12 price
iPhone 12 trending on Twitter
#AppleEvent
— Yash🍷 (@yasshh19) September 15, 2020
Everyone: Where's iPhone 12 announcement?
Apple : pic.twitter.com/OeaiY46IGt
me realizing my phone won’t slow down if apple doesn’t announce the iphone 12 #AppleEvent pic.twitter.com/Cx0f2FHY0n
— nora ミ☆ ia check pinned (@tayloberlin) September 15, 2020
Me after the iPhone 12 wasn’t announced during the #AppleEvent pic.twitter.com/jyOR5mlaEK
— Dubpack (@cositadelanoche) September 15, 2020
They didn't release the iPhone 12 at the #AppleEvent
— Jameson (@OnlyFans____) September 15, 2020
Kidney joke: pic.twitter.com/s6mqOOnvsR
the iPhone 6, 7, and 8 users celebrating that there is No iPhone 12 and they wont glitch a lot pic.twitter.com/0KnZ5FDnqK
— Devour Leul™ (@leulwyd) September 15, 2020
iPhone 6 users after hearing iPhone 12 will not come out this year#AppleEvent pic.twitter.com/AhkAPTXBDp
— Chimdi (@chimdi__) September 15, 2020
Me when I sat through the whole apple event and they didn’t even mention the iPhone 12 #AppleEvent pic.twitter.com/675yx1jxZ1
— Hala (@Aikaz_F) September 15, 2020
Apple: no iPhone 12 announcement today
— Hiphopza (@hiphopza_2020) September 15, 2020
Every single old iPhone right now:#AppleEvent
pic.twitter.com/1lMptE8NcM
i phone 6 mfs after there was no iphone 12 announcement #AppleEvent pic.twitter.com/LXtd8Zb8E8
— blaze (@Blazinwtf) September 15, 2020
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