Apple Event 2020: Where is the iPhone 12? Price and release date

According to CNN Business, consumers who tuned in to Apple's signature early September event hoping to hear tantalizing details about the forthcoming iPhone 12 were treated instead to an hour-long infomercial detailing the company's latest Apple Watch models and a refreshed line of mid-range and low-cost iPads.

iPhone 12

Tuesday’s Apple “event” — a prerecorded video people agreed to watch on the Internet at the same time — was missing something big: new iPhones. Where were you, iPhone 12, if that’s even your real name?

The omission isn’t a surprise, but it’s still unusual. For a company that built its brand on innovation, Apple has become pretty predicable. Every fall it announces its latest iPhones. The company has announced new iPhones every September since 2012. The year prior, in 2011, the iPhone 4s was announced in October.

When is the iPhone 12 coming?

Analysts expect the new phones to be announced in October at the earliest. Apple confirmed that the iPhone would be late on an earnings call back in July, when Luca Maestri, the company’s chief financial officer, said iPhone supply was going to be available a few weeks later than usual.

According to the Washington Post, Apple is expected to release four new iPhone models, ranging in size from 5.4 to 6.7 inches. If they follow Apple’s most recent naming conventions — and the overused trend of slapping “Max” and “Pro” on the end of every product name — we could get an iPhone 12, iPhone 12 Max, iPhone 12 Pro, and iPhone 12 Pro Max. Minor upgrades could include tweaks to the exterior design and better cameras, including a depth-sensing back camera. As for design, the new iPad Air that Apple announced Tuesday has flat edges, which could be a sign of what’s to come on any new iPhones.

The iPhone 12 will reportedly drop the existing design for an all-new look, as well as add 5G connectivity across the range, Apple's highly-anticipated A14 Bionic processor and, for the Pro set specifically, LiDAR cameras. The 120Hz displays for the Pro models are in limbo based on leaks.

iPhone 12 price

The iPhone 12 price seems to be a moving target. The most recent leak from @komiya_kj on Twitter says that the 5.4-inch iPhone 12 will start at $699 for 64GB. The 6.1-inch iPhone 12 Max have a $799 price for the same amount of storage.

iPhone 12 trending on Twitter


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